Why we're ashamed to admit that the holiday was bad

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Why people are ashamed to admit that their holidays were bad - sociologists' explanation
21:00, 06.01.2026

When holidays are not about pleasure, but about status



Even if a trip goes badly, most people prefer not to talk about it out loud. Admitting that a holiday was boring, tedious or disappointing is still considered socially awkward - and it's not the travel itself that's to blame, but the pressure of societal expectations.

Culture and Society researcher Samuel Cornell writes about this in a piece for The Conversation, analysing why the 'bad holiday' has become almost taboo.

Holidays as a demonstration of status

For most of history, holidays have been the privilege of the elite. Nineteenth-century European aristocrats went on the so-called "Grand Tour", which served not so much as a holiday as a way of emphasising their status, education and taste.

This logic, according to researchers, has survived even today. In the age of social media, travelling has become a form of cultural capital - a way to show not just where one has been, but who one is.

Photos from the 'right' places, sunset cocktails and snapshots at iconic landmarks have turned holidays into a public spectacle. It's not so much the experience itself that matters, but its visual presentation and audience reaction.

Why a bad holiday is an 'unseemly truth'

Modern culture has perpetuated the image of holidays as a must-have source of happiness, reboot and personal growth. So admitting that a trip turned out to be ordinary or even unpleasant violates this unspoken script.

Sociologists call this impression management - the conscious control of what we show to others and what we hide. In social media, holidays become content and the tourist becomes a role player. His task is not just to relax, but to prove that the holiday was successful.

In such a coordinate system, a bad holiday is perceived as:

  • a mistake of choice,

  • a blow to the image of a "successful and cultured" person,

  • a personal failure, not just a life experience.

Prestige is more important than pleasure

Cornell notes that some destinations are valued for their symbolic weight rather than for actual pleasure. A trip to Kyoto, Iceland or Sicily is seen as a marker of status, whereas a budget resort is seen as something less 'worthy', even if a holiday there turned out to be more enjoyable.

So to admit that a holiday in a 'prestigious' destination was disappointing is to risk your reputation - especially in a world where experiences are valued over material things.

Why be honest

Experts stress: expecting every holiday to be inspiring and perfect is unrealistic. Failed trips are a normal part of life, but a culture of constant comparison and showcasing success makes them 'invisible'.

According to the author, honesty is a step towards a healthier travel experience:
a holiday doesn't have to be perfect to have value.

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Maria Grynevych

Maria Grynevych, project manager, journalist, co-author of Guidebook Sacred Mountains of the Dnieper Region, Lecture Course: Cult Topography of the Middle Dnieper Region.